Be the Influence

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  • Who's the Influence
    • Overview
    • Parents
    • Peers
    • Teachers
    • Coaches
    • Media
  • Talking Tips
    • How to Start
    • Why Do Kids Drink?
    • Preschoolers
    • School-Age Kids
    • Preteens
    • Teens
  • The Parents' Guide
  • News & Resources
  • Share Your Story
  • Watch the Ad
  • About Be the Influence

Get Your Parents' Guide And Start Talking to Your Kids About Alcohol Today

Take the Interactive Quiz to Learn More About the Influences in Your Child's Life

Fast Facts

Chocolate flavoured beer? Alco-pops that look more like soft drinks than they do alcoholic beverages? Alcohol-based energy drinks? These kinds of products can appeal to young people as much as they do to adults. Kids might not even realize some products are alcohol-based.

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Be the Influence is a campaign from the Manitoba Liquor Control Commission (MLCC) and Addictions Foundation of Manitoba (AFM). The purpose is to provide tools and information that can help parents discuss alcohol with their children.

Copyright © 2012 MLCC. All rights reserved.