Overview

Where did you first hear about alcohol?

Did you see it in a movie? Did you hear about it from a friend? Did you see members of your family drinking?

It could have been any of those, or even all of those. But the point is that, even if you weren’t aware of it at the time, you were starting to get messages that influenced your opinions about alcohol. Today, it seems as though there are more messages than ever out there – and children are hearing them. Like you, those messages are going to have an influence on how they think about alcohol.

So who’s the influence? Here are a few of the biggest ones…and why they play a role in shaping children’s ideas about alcohol.